Responsibilities of a social media marketing expert

A social media marketing expert need to posses many skills and qualities to do the job quiet well. There are many functions that a marketing expert need to posses while dealing with social media. These can be listed as :-

• Content creator

• Market Analyst

• Give due importance to customer service

• Content is the key element of any marketing function be it on social media or otherwise. The real work of a social media manager is to create content for specific networks. This include creating contents under one hundred characters and creating relevant images to convey message through such content and posts. As the life span of advertising and posts in social media is very short, one should be equipped enough to keep on creating new content from the start as only then they can target the followers of the social media. This is an on going continuous process. A content writer or a social media expert needs to have good copy writing skills along with designing capability along with creativity.
  

• These days market analysis is very important and this is slowly becoming data driven, so some one who is aspiring to become a media marketing expert should posses good analytical skills to understand the market better. A successful market analyst should be able to look at the data constantly and analyse it efficiently to make smart decisions. A marketing expert needs to analyse data and draw insights from data presentations.

• When you handle the social media as a manager, you essentially are the voice of your company and will have to interact with many people ranging from potential customers, existing customers to journalists and other people who would like to know more about the products. You need to handle people well in order to become a good social media marketing expert.

Advertising in social media is fast catching up as it is lucrative and very beneficial for the business units. Many organisations and business units are favoring advertising in social media as there are many positive outcomes when you use social media as a medium for advertisements.